Which?

Ce qu'ils demandent — dans leurs propres termes

Consumers should be protected in digital markets and against fraud, including AI-enabled scams.

Ce qu'ils font

UK consumer champion: product testing, consumer rights guidance, policy and insight work across nine areas including Digital Markets, Fraud and Consumer Insight, and a Scam Alerts service.

Ce qu'un nouveau venu peut faire

Subscribe to Scam Alerts and read the AI scams guidance; if you want to influence policy, respond to its Consumer Insight Tracker work or contact its policy team.

Bon à savoir

FLAG: Which? has no dedicated AI policy programme that could be verified on its own site — AI appears inside fraud and digital markets work. If AI is your issue, this is a weaker route in the UK than approaching an MP directly or going through PauseAI UK or ControlAI.

Conseils

unclear — it runs a Scam Alerts service but a public AI-harm reporting tool was not confirmed

Où ils agissent

United Kingdom.

Taille

Large, long-established consumer organisation with its own testing labs.

Dépenses

Subscription funded.